Too often, business management wonder why the chosen strategy does not work as it should. The most common reasons are:​

• Insufficient understanding of the market and / or misinterpretation of its changes. ​
• The description of strategy is mystified and therefore it either is misunderstood or misinterpreted in the organisation​
• The company’s core competencies do not support strategy implementation. ​
• The objectives and responsibilities required to implement the strategy are not sufficiently clear.​
• The management team does not work well enough as a team. ​
• People do not commit to the strategy and continue working as they have always done​